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10 months agoJust two months after retiring from pro basketball, Gordon Hayward is well on his way toward a lucrative second act.
Along with building a production company, Hayward has co-founded The FORM — an affordable patented basketball shooting aid built to develop proper form and improve accuracy. NBA All-Star Paul George and Indiana Fever guard Lexi Hull have already signed on as brand ambassadors.
“With FORM, I have the opportunity to provide aspiring basketball players access to an affordable tool to help them master and maintain critical shooting fundamentals,” Hayward said.
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